Job Description

At Aspen Home Improvements, we're not just about improving homes; we're about creating experiences that last a lifetime. Our team is dedicated to providing top-tier home improvement solutions with a personal touch. We are looking for a motivated and skilled Digital Marketing Specialist to join our team and help us continue to achieve excellence in digital advertising and location-based marketing.

Job Description
As a Digital Marketing Specialist at Aspen, you will be responsible for managing and enhancing our digital marketing strategies across various platforms including Google Maps, Google Local Services, and pay-per-click (PPC) advertising accounts. Your role will focus on maximizing online visibility, driving traffic, and generating leads to support our business objectives.

Responsibilities

• Develop and manage PPC campaigns across platforms such as Google Ads, with a focus on cost-effectiveness and conversion optimization.
• Optimize our presence on Google Maps and engage with Google Local Services to ensure high visibility and accurate listing information.
• Analyze campaign performance and adjust strategies accordingly to ensure KPIs and ROI targets are met.
• Work collaboratively with the marketing team to integrate location-based strategies with broader marketing campaigns.
• Conduct keyword research and competitive analysis to stay ahead of industry trends.
• Prepare and present reports on campaign performance, insights, and recommendations for future strategies.

Requirements

• Proven experience in managing PPC accounts and Google Maps optimization.
• Familiarity with Google Local Services and its integration into broader digital marketing strategies.
• Strong analytical skills and experience with Google Analytics and other measurement tools.
• Excellent communication and teamwork skills, with the ability to work effectively in a fast-paced environment.
• Creative thinking with attention to detail and an ability to use data in decision-making processes.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 3 years of experience in digital marketing, with specific skills in PPC, Google Maps, and Google Local Services.
• Certification in Google Ads is highly preferred.

What We Offer

• Competitive salary and benefits package.
• 401K Match
• Opportunities for professional development and career advancement.
• A dynamic, creative work environment where your ideas are valued.

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