Senior Analyst, Analytics Job at Platform at Publicis, New York, NY

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  • Platform at Publicis
  • New York, NY

Job Description



Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide. 

Job Description



What does Analytics do?

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

 

What does a successful Senior Analyst look like?

We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.

Among Sr. Analyst candidates, we generally look for prior experience in media analytics and research, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story.

 

What does a Senior Analyst do day-to-day?

Our Senior Analysts work very closely with the Analysts to help them stay on track with day-to-day deliverables, but also build great stories. Senior Analysts also work closely with their Managers to formulate a vision for their accounts, and then execute on that vision with their Analysts.

Qualifications

  • Minimum 1 year of relevant experience
  • Extensive experience working with Microsoft Office (PPT, Excel, Word)
  • Knowledge with at least one of the following ad technologies: third party ad serving, rich media ad serving, site-side tracking technologies: DoubleClick (standard and rich media), Omniture, Webtrends, Google Analytics, CM360, SA360
  • Knowledge of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social, CRM
  • Strong critical thinking skills – able to perform client-critical analysis with limited oversight
  • Ability to communicate complex ideas to both external and internal clients
  • Demonstrate strong project management skills
  • Commerce experience strongly preferred
  • Bachelor’s Degree in a related field

 

Desired Experience:

  • Experience with relational databases (SQL Server, MS Access, Oracle)
  • Experience with ad verification tools like Integral Ad Science and MOAT
  • Understanding and familiarity with advanced analytics practices (Descriptive Statistics, Linear Regression, Forecasting)
  • Experience in at least one of the following areas: Programmatic (DMP, DSP), Cross Device Measurement, Attribution Modelling
  • Experience with third-party research partners like Millward Brown, Nielsen, and comScore

Additional Information



All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $85,000 - $90,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills,

qualifications

, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/08/2024.

#LI-Hybrid

Job Tags

Full time, Worldwide,

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