(Prerequisite: You must have 5 - 8 years of B2B writing experience - both long-form and short-form for digital and print.)
ROLE:Senior B2B Copywriter
DEPARTMENT: Creative
SUMMARY OF POSITION
As a member of the Creative team focused on words and ideas, you are charged with taking complex B2B products, solutions, services, content and chaos and uncover: the core USP/UBP and develop a narrative arc.
In this role you work daily to research, frame, write, and refine a variety of omni-channel marketing content. Sometimes you are working directly with the strategic creative leadership including the CD, ACD Copy or senior designers on conceptual content work.
Additionally, you may be working day to day with ASR (account strategy & relationship) contacts, and where appropriate with direct access/input from clients, on a variety of content/copy deliverables in support of digital marketing, thought leadership, drip campaigns, and other assets that are a part of long-term strategy B2B sales and marketing efforts. You must be able to listen to technical and non-technical people, do your own secondary research and connect the dots to create compelling copy that draws the target audience to action.
You will expand your knowledge of business, various complex industries and buying realities, and omni-channel marketing to assist you in delivering strategic copy for B2B products and industries. You enjoy connecting with account people, the creative team and client subject matter experts, to uncover the gold that gets lost in too many words and the occasional directive that forgets the AUDIENCE.
You will succeed by using (and honing) your abilities to research, think critically and demonstrate your command of language to produce engaging, strategic content. You are working to grow your own abilities with an understanding that our firm is growing, which offers opportunities to expand the body of your work and ultimately share what you know to our expanding team.
What a growth mindset means:Taking an active role in your own and the agency’s growth by making a concerted effort to try newer and harder projects, while tapping into and learning from senior agency leadership as appropriate.
COMPETENCIES / WHAT IT TAKES
·Creativity: Enjoy exploring what’s possible, immersing yourself in markets and buying journeys that are new, and finding ways to articulate and frame clear, compelling and persuasive ideas.Cute and clever are never our primary goals. Strategic, compelling and memorable win the day every time.
·Critical Thinking Skills: Demonstrate the ability to absorb a range of information from internal and external resources, learning to identify and prioritize what is important and set aside the noise.
·Connecting Dots: Grow experience probing into business dynamics, questioning assumptions, building on the knowledge of other/similar work done for this or other clients and find parallels that help you frame the challenge or better understand the audience you are working to inform, educate or persuade.
·Marketing Discipline & Content Strategy: Demonstrate exposure to and enthusiasm for a mix of marketing channels and tactics to understand the job your copywriting needs to do based on where a message or type of communication lives in the mix.
·People & Relationship Skills: Demonstrate good people skills both internally and externally (with clients or industry contacts) to successfully build relationships as you go about your craft. Sprinkle happiness, humor and rainbows throughout the agency and to our clients, every day.
·Presence & “It Factor”: Demonstrate comfort in speaking up and contributing to internal and client conversations and participating where necessary in presentations—always be credible, prepared, engaged and active
RESPONSIBILITIES / WHAT YOU’LL DO
Responsibilities:
Job Requirements:
Educational Requirements: No degree required.
Must Provide
Salary Requirements & Work Samples.
About Modo Modo Agency
We are a Top 25 Atlanta B2B Agency and three-time Inc. 5000 company. We're a nimble high-performance group and a great place to grow and make a difference while expanding your skills and professional profile. We've helped hundreds of firms, including some of the world’s leading B2B brands, accelerate the way they capture & grow their market. We do this by helping clients prioritize marketing strategy and the customer business case above marketing activity.
We were named a 2022 Healthiest Atlanta Workplace and a 2022 Inc. Power Partner. We develop our own and we give back to our community through quarterly volunteer days with our DoGooder program.
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